Portfolio

Anchor Industrial Safety is a distributor of industrial safety clothing and equipment.

The majority of the company's marketing activity is based around a quarterly direct mail campaign.

The main objective of the project was to improve the sophisticattion of the ongoing campaign and more effectively promote the company and specific seasonal products.

An analogy was developed that related the qualities and properties of their industrial clothing range to specific animals (Seal for Waterproof clothing, Bat for Hi-Vis clothing and Polar Bear for Cold weather clothing.