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Anchor Industrial Safety is a distributor of industrial safety clothing and equipment. To broaden its market the company has developed a sub-brand called Anchor Scientific distributing industrial safety and laboratory equipment to research organisations and drug companies.

Birdwing worked with the company to develop a 4-stage mailout, to introduce the new Anchor Scientific brand and the Advantech glove range.  The initial 3 stages were intended to build expectation for the final main mailout which included a product sample.

The flyers were sent out on consecutive days with no supporting information, just the main strapline and a phone number. The final mailout (Not shown) included a sample glove and full product and service details.