Portfolio

Relax Finance is a new brand within the competitive financial products sector.

Birdwing has worked with Relax Finance from its beginning in 2004 and has seen the company grow from a 4 man team to nearly 100 employees by the end of 2006.

Within this period Birdwing has been responsible for developing the core Relax brand and rolling this out to a broad range of marketing and communication materials including:

• Corporate identity
• Content managed website
• Loan application packs
• Media advertising
• Direct Mail
• Email shots
• Presentation material
• Merchandising

One of the key objectives of the Relax work was to create a brand that instilled confidence in the consumer and effectively reflected the high level of customer service that the company seeks to deliver.

Birdwing also provides a similar service for more recent subsidaries and partners of Relax including: Relax Mortgages, Relax Sheffield and Prestbury Finance.