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Relax Finance is a new brand within the competitive financial products sector.   The company provides secured loan through a financial intermediary network and direct to the consumer.

Birdwing has worked with Relax from the start to develop its initial corporate identity and create an overall brand strategy for all its B2B, B2C and internal communications.

The key objective for the new identity was to create something that was soft and personal, inkeeping with the "Relax" name and consistent with its approach to customer service.  The identity also had to work across a very broad range of applications and advertising media.

Developed - Sept 2005

[ Other Relax work ]