Portfolio

Simply Scuba is one of the UK's leading online retailers for Diving Equipment and active leisure products.

The company has grown significantly over recent years (both in size and product range) and required a range of new identities for the companies with the "Simply" stable.

One of the key objectives of the rebrand was to present Simply Scuba as a professional and established online retailer.  The identities also needed to maintain a very obvious family resemblance whilst appealing to the target customers for each shop.

The new identities have subsequently been rolled out to a the new "simply" websites and a broad range of online marketing materials including emailouts and advertising banners.

Developed - March 2006