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South Western Tapes is a leading distributor of industrial tapes and adhesives.

The company required a range of new sales literature to more effectively promote the company, its services and range of products.

One of the key objectives for the DL leaflet (and forthcoming full brochure) was to move away from the industry standard approach of showing reels of tape.  Instead, the company was keen to promote its consultancy service advising customers on the best products to use for a particular industrial application. 

To address this the new literature range introduces customer products, with short statements of how the SWT services has made a tangible difference to the manufacturing process.